Vol. 2 No. 2 (2024): May 2024

Articles

• Leadership Style And Employee Productivity In Manufacturing Companies In Indonesia

  Degdo Suprayitno

  71-85

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  Abstract views: 1115 times | Downloads: 359 times | DOI: https://doi.org/10.61978/commercium.v2i2.212

• Strategic Human Resources Management And Organisational Resillience In Indonesian Start-Ups

  Dudi Permana, Indra Rustiawan, Ridwan Sya'rani

  86-105

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  Abstract views: 1250 times | Downloads: 235 times | DOI: https://doi.org/10.61978/commercium.v2i2.214

• Business Incubators In The Entrepreneurship Ecosystem In Indonesia Mediated By Government Support And Intellectual Capital

  Maria Imelda Novita Susiang

  106-120

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  Abstract views: 517 times | Downloads: 85 times | DOI: https://doi.org/10.61978/commercium.v2i2.215

• Marketing Performance and Marketing Sustainability In Msmes In Pekanbaru City: Innovation Capability, Market Orientation And Branding

  Gatot Wijayanto, Jushermi Jushermi, Aida Nursanti, Arwinence Pramadewi, Arini Novandalina, Yutiandry Rivai

  121-138

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  Abstract views: 432 times | Downloads: 95 times | DOI: https://doi.org/10.61978/commercium.v2i2.218

• Perceived Quality on Purchase Intention of New Brand: How Do Customers Use Brand Recognition and Brand Familiarity?

  Muhammad Umar Faruq

  139-155

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  Abstract views: 2514 times | Downloads: 371 times | DOI: https://doi.org/10.61978/commercium.v2i2.239