Commercium : Journal of Business and Management

Articles

• The ACDAL Framework for Parents’ Customer Journey in School Choice through Social Media Content

  Ahmad Mundzir, Iyus Wiadi

  1-25

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  Abstract views: 113 times | Downloads: 87 times | DOI: https://doi.org/10.61978/commercium.v4i1.1093

• Green Procurement and Government Policy as Catalysts for Enhancing Organizational Performance in Nigeria’s Fast-Moving Consumer Goods Sector

  Joy Yadua, May Ifeoma Nwoye, Umar Abbas Ibrahim

  26-40

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  Abstract views: 205 times | Downloads: 76 times | DOI: https://doi.org/10.61978/commercium.v4i1.1131

• The Effect of Live-Stream E-Branding on Impulse Buying Behavior with Parasocial Interaction as a Mediating Variable on Shopee Live

  Arus Reka Prasetia, Ratih Hurriyati, Puspo Dewi Dirgantari

  41-60

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  Abstract views: 171 times | Downloads: 76 times | DOI: https://doi.org/10.61978/commercium.v4i1.1176

• Training and Development on Promotional Pricing Through Marketing Capability of Employees in an ISP Company

  Gilang Bhirawa Noraga, Ratih Hurriyati, Puspo Dewi Dirgantari

  61-74

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  Abstract views: 39 times | Downloads: 23 times | DOI: https://doi.org/10.61978/commercium.v4i1.1182