Vol. 4 No. 1 (2026): February 2026

DOI: https://doi.org/10.61978/commercium.v4i1
Published: 2025-10-22

Articles

  • The ACDAL Framework for Parents’ Customer Journey in School Choice through Social Media Content

    Ahmad Mundzir, Iyus Wiadi
    1-25

  • Green Procurement and Government Policy as Catalysts for Enhancing Organizational Performance in Nigeria’s Fast-Moving Consumer Goods Sector

    Joy Yadua, May Ifeoma Nwoye, Umar Abbas Ibrahim
    26-40

  • The Effect of Live-Stream E-Branding on Impulse Buying Behavior with Parasocial Interaction as a Mediating Variable on Shopee Live

    Arus Reka Prasetia, Ratih Hurriyati, Puspo Dewi Dirgantari
    41-60

  • Training and Development on Promotional Pricing Through Marketing Capability of Employees in an ISP Company

    Gilang Bhirawa Noraga, Ratih Hurriyati, Puspo Dewi Dirgantari
    61-74

  • Determinants of Purchase Decisions for Honda Vario Automatic Motorcycles in Bandung City: The Role of Product Design, Product Quality, and Price

    Tubagus Muhamad Turnawan, Veronika Santi Paramita
    75-93