Vol. 4 No. 1 (2026): February 2026

Articles

• The ACDAL Framework for Parents’ Customer Journey in School Choice through Social Media Content

  Ahmad Mundzir, Iyus Wiadi

  1-25

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  Abstract views: 221 times | Downloads: 208 times | DOI: https://doi.org/10.61978/commercium.v4i1.1093

• Green Procurement and Government Policy as Catalysts for Enhancing Organizational Performance in Nigeria’s Fast-Moving Consumer Goods Sector

  Joy Yadua, May Ifeoma Nwoye, Umar Abbas Ibrahim

  26-40

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  Abstract views: 535 times | Downloads: 256 times | DOI: https://doi.org/10.61978/commercium.v4i1.1131

• The Effect of Live-Stream E-Branding on Impulse Buying Behavior with Parasocial Interaction as a Mediating Variable on Shopee Live

  Arus Reka Prasetia, Ratih Hurriyati, Puspo Dewi Dirgantari

  41-60

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  Abstract views: 627 times | Downloads: 261 times | DOI: https://doi.org/10.61978/commercium.v4i1.1176

• Training and Development on Promotional Pricing Through Marketing Capability of Employees in an ISP Company

  Gilang Bhirawa Noraga, Ratih Hurriyati, Puspo Dewi Dirgantari

  61-74

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  Abstract views: 118 times | Downloads: 93 times | DOI: https://doi.org/10.61978/commercium.v4i1.1182

• Determinants of Purchase Decisions for Honda Vario Automatic Motorcycles in Bandung City: The Role of Product Design, Product Quality, and Price

  Tubagus Muhamad Turnawan, Veronika Santi Paramita

  75-93

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  Abstract views: 60 times | Downloads: 32 times | DOI: https://doi.org/10.61978/commercium.v4i1.1363