Vol. 4 No. 1 (2026): February 2026

Articles

• The ACDAL Framework for Parents’ Customer Journey in School Choice through Social Media Content

  Ahmad Mundzir, Iyus Wiadi

  1-25

  • PDF

  Abstract views: 189 times | Downloads: 161 times | DOI: https://doi.org/10.61978/commercium.v4i1.1093

• Green Procurement and Government Policy as Catalysts for Enhancing Organizational Performance in Nigeria’s Fast-Moving Consumer Goods Sector

  Joy Yadua, May Ifeoma Nwoye, Umar Abbas Ibrahim

  26-40

  • PDF

  Abstract views: 418 times | Downloads: 209 times | DOI: https://doi.org/10.61978/commercium.v4i1.1131

• The Effect of Live-Stream E-Branding on Impulse Buying Behavior with Parasocial Interaction as a Mediating Variable on Shopee Live

  Arus Reka Prasetia, Ratih Hurriyati, Puspo Dewi Dirgantari

  41-60

  • PDF

  Abstract views: 431 times | Downloads: 201 times | DOI: https://doi.org/10.61978/commercium.v4i1.1176

• Training and Development on Promotional Pricing Through Marketing Capability of Employees in an ISP Company

  Gilang Bhirawa Noraga, Ratih Hurriyati, Puspo Dewi Dirgantari

  61-74

  • PDF

  Abstract views: 99 times | Downloads: 73 times | DOI: https://doi.org/10.61978/commercium.v4i1.1182

• Determinants of Purchase Decisions for Honda Vario Automatic Motorcycles in Bandung City: The Role of Product Design, Product Quality, and Price

  Tubagus Muhamad Turnawan, Veronika Santi Paramita

  75-93

  • PDF

  Abstract views: 35 times | Downloads: 15 times | DOI: https://doi.org/10.61978/commercium.v4i1.1363