Vol. 3 No. 3 (2025): August 2025

Articles

• Green Product and Corporate Social Responsibility Influence Purchasing Decisions Mediated By The Body Shop Consumers' Purchase Interests In Bandung

  Aufa Fitriannauroh Nasuha, Veronika Santi Paramita

  158-172

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  Abstract views: 128 times | Downloads: 96 times | DOI: https://doi.org/10.61978/commercium.v3i3.469

• Income Smoothing Drivers: Evidence from Indonesian Heavy Construction & Civil Engineering Sector

  Kania Ningrum, Aninditha Putri Kusumawardhani, Okta Eka Putra

  173-185

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  Abstract views: 138 times | Downloads: 140 times | DOI: https://doi.org/10.61978/commercium.v3i3.532

• Integrating Sustainability into Microfinance Marketing: A Comprehensive Framework

  Aldi Ihsan Madya

  186-202

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  Abstract views: 184 times | Downloads: 116 times | DOI: https://doi.org/10.61978/commercium.v3i3.685

• Brand Trust in Driving Brand Loyalty and Purchase Intention in the Digital Streaming Era: A Systematic Literature Review

  Muchammad Chusnul Akrom

  203-219

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  Abstract views: 518 times | Downloads: 433 times | DOI: https://doi.org/10.61978/commercium.v3i3.711

• Reframing Higher Education Value: A Systematic Literature Review on Gen Z’s Perception in the Digital Economy Era

  Lina Marlina

  220-240

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  Abstract views: 238 times | Downloads: 173 times | DOI: https://doi.org/10.61978/commercium.v3i3.809