Vol. 3 No. 3 (2025): August 2025

Articles

  • Green Product and Corporate Social Responsibility Influence Purchasing Decisions Mediated By The Body Shop Consumers' Purchase Interests In Bandung

    Aufa Fitriannauroh Nasuha, Veronika Santi Paramita
    158-172
  • Income Smoothing Drivers: Evidence from Indonesian Heavy Construction & Civil Engineering Sector

    Kania Ningrum, Aninditha Putri Kusumawardhani, Okta Eka Putra
    173-185
  • Integrating Sustainability into Microfinance Marketing: A Comprehensive Framework

    Aldi Ihsan Madya
    186-202
  • Brand Trust in Driving Brand Loyalty and Purchase Intention in the Digital Streaming Era: A Systematic Literature Review

    Muchammad Chusnul Akrom
    203-219
  • Reframing Higher Education Value: A Systematic Literature Review on Gen Z’s Perception in the Digital Economy Era

    Lina Marlina
    220-240