Vol. 1 No. 1 (2025): November 2025

Articles

• The Effect of Boycott and Brand Image on Customer Loyalty of Aqua Brand Mineral Water in Bungo Regency

  Muhammad Fuad Safa'at, Muhammad Asman, Delila Fitri Harahab

  1-14

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• The Role of Social Media in Amplifying Experiential Marketing (Case Study in Indonesia)

  Nelly Nalendra

  15-25

  • PDF

• Exploring the Impact of Experiential Marketing on Conscious Consumer Choices (Case Study in Bandung Great Area)

  Sarah Samsara Vijaya

  26-38

  • PDF

• Analysis of The Effectiveness of Marketing Strategies on Bamboo Fan Crafts in Tanjung Tambak Village, Tanjung Batu District, Ogan Ilir Regency

  Sulaiman Helmi, Dian Yulvia Indriana

  39-48

  • PDF

• The Influence of Price and Service Quality on Customer Satisfaction at Vemas Salon in Tebo Regency

  Dikta Permata Sari, Delila Fitri Harahab, Oldy Arnolody Arby

  49-65

  • PDF