Mercatura Journal of Marketing

Advancing marketing scholarship through research on digital transformation, consumer behavior, brand strategy, sustainability, ethics, analytics, innovation, and value creation.

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Online ISSN 3123-1675

Publication Half Yearly

Access Model Fully Open Access

Research Field Marketing & Digital Economy

About the Journal

Mercatura: Journal of Marketing, with Online ISSN 3123-1675 , is an international, peer-reviewed, open-access scholarly journal published by Indonesian Scientific Publication (IDSCIPUB), a legally established institution registered under Decree No. AHU-0066545.AH.01.01.TAHUN.2023 .

The journal publishes original research, technical papers, conceptual studies, and case analyses in marketing, with particular emphasis on digital marketing, sustainability, ethics, consumer behavior, strategic communication, analytics, and innovation. Issues are published twice a year, in May and November, supporting academics, practitioners, and policymakers in addressing contemporary challenges across dynamic and competitive marketing environments.

Quick Facts

Online ISSN	3123-1675
DOI & Crossref	Registered with Crossref
Publication	Half Yearly · May & November
Review & Access	Peer Review · Open Access
Primary Field	Marketing · Digital Marketing · Consumer Behavior
Article Types	Research · Technical Papers · Conceptual Studies · Case Analyses
Publisher	Indonesian Scientific Publication (IDSCIPUB)

Publishing Principles

The editorial process supports rigorous, ethical, and practically relevant marketing scholarship that contributes to strategic decision-making, consumer understanding, sustainable value creation, digital transformation, and responsible marketing practice.

Rigorous Peer Review

Independent scholarly assessment strengthens research methods, evidence, analysis, reporting quality, and academic contribution.

Research Integrity

Editorial decisions consider originality, scholarly contribution, methodological rigor, ethical compliance, and academic credibility.

Marketing Impact

Research connects marketing theory with consumer insight, digital transformation, brand strategy, innovation, sustainability, and managerial decision-making.

Open Knowledge

Readers receive free and unrestricted access to published marketing research, supporting wider knowledge dissemination and collaboration.

Focus & Scope

Mercatura welcomes original research articles, technical papers, conceptual studies, and case analyses addressing contemporary marketing theory, strategy, technology, consumer markets, communication, sustainability, and innovation.

● Digital Marketing
● Marketing Strategy & Management
● Consumer Behavior
● Brand Management
● Sustainable & Green Marketing
● Marketing Ethics & Social Responsibility
● Integrated Marketing Communication
● Retail & Distribution Marketing
● International & Global Marketing
● Marketing Analytics & Big Data
● Relationship & Service Marketing
● Social Media & Influencer Marketing
● Product & Innovation Marketing
● Marketing Research Methodology
● Marketing in the Digital Economy

Discoverability

Discover Mercatura publications through established scholarly indexing, DOI registration, and academic discovery platforms.

SCHOLAR Google Scholar Search Mercatura records → DOI Crossref Explore registered works → DIMENSIONS Dimensions Discover Mercatura publications → ICI Index Copernicus View journal record → ISSN ISSN International Centre View ISSN record →

For Authors

Before submitting, confirm that the manuscript fits the journal scope, presents an original contribution, follows applicable author requirements, and meets methodological, ethical, reporting, and research integrity standards.

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Published by Indonesian Scientific Publication (IDSCIPUB) · Indonesia

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