Mercatura : Journal of Marketing

Articles

• Online Repurchase Behavior in Palu City

  Sirajudin, Sarifuddin T, Nasrulhak Akkas, Rasmi Nur Anggraeni

  46-64

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• The Influence of E-Service Quality and E-Trust on Repurchase Intention in Lazada E-Commerce (Case Study of Lazada Users in Bekasi City in 2024)

  Redjeki Agoestyowati, Nunik Nurhayatun

  25-35

  • PDF

• The Role of Social Media in Amplifying Experiential Marketing (Case Study in Indonesia)

  Nelly Nalendra

  1-11

  • PDF

• Analysis of The Effectiveness of Marketing Strategies on Bamboo Fan Crafts in Tanjung Tambak Village, Tanjung Batu District, Ogan Ilir Regency

  Sulaiman Helmi, Dian Yulvia Indriana

  36-45

  • PDF

• Exploring the Impact of Experiential Marketing on Conscious Consumer Choices (Case Study in Bandung Great Area)

  Sarah Samsara Vijaya

  12-24

  • PDF