Mercatura : Journal of Marketing

Mercatura: Journal of Marketing, with Online ISSN: 3123-1675, is an international, peer-reviewed, open-access scholarly journal published by Indonesian Scientific Publication (IDSCIPUB), a legally established institution registered under Decree No. AHU-0066545.AH.01.01.TAHUN.2023.

The journal is dedicated to disseminating high-quality research, technical papers, conceptual studies, and case analyses in the field of marketing, with particular emphasis on digital marketing, sustainability, and ethics. The name "Mercatura," derived from the Latin word for trade, commerce, and the art of marketing, reflects the journal's focus on exchange, value creation, and strategic communication that underpins the discipline of marketing.

The journal provides a platform for academics, marketing practitioners, and policymakers to disseminate original research, technical papers, conceptual studies, and case analyses. Through a rigorous peer-review process, the journal upholds the highest standards of scholarly integrity, facilitating the exchange of knowledge and perspectives to address dynamic challenges in the marketing landscape and support strategic and tactical decision-making in today's competitive business environment.

Published half yearly — in May and November — the journal serves as a globally accessible forum for scholarly discussion on marketing and related disciplines.

The journal is indexed and abstracted in several reputable databases, including  Google Scholar, Crossref, and Dimensions.

The journal maintains a strong commitment to academic integrity and ethical publishing practices. All submitted manuscripts are evaluated based on originality, scholarly contribution, methodological rigor, and ethical compliance to ensure the quality and credibility of published research.

With its commitment to open-access principles, the journal provides free and unrestricted access to all published content, supporting global knowledge dissemination and fostering collaboration among academics, marketing practitioners, and policymakers worldwide.

For more information regarding manuscript submission, publication ethics, peer-review procedures, and editorial policies, please visit the official journal website.

The journal welcomes original research articles, technical papers, conceptual studies, and case analyses in marketing and related disciplines. The scope of the journal includes, but is not limited to, the following areas:

• Digital Marketing
• Marketing Strategy and Management
• Consumer Behavior
• Brand Management
• Sustainable and Green Marketing
• Marketing Ethics and Social Responsibility
• Integrated Marketing Communication
• Retail and Distribution Marketing
• International and Global Marketing
• Marketing Analytics and Big Data
• Relationship and Service Marketing
• Social Media and Influencer Marketing
• Product and Innovation Marketing
• Marketing Research Methodology
• Marketing in the Digital Economy