Mercatura : Journal of Marketing

Articles

• Online Repurchase Behavior in Palu City

  Sirajudin, Sarifuddin, Nasrulhak Akkas, Rasmi Nur Anggraeni

  12-32

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  Sirajudin, Sarifuddin, Nasrulhak Akkas, Rasmi Nur Anggraeni

  Abstract views : 173 times | Downloads: 130 times | DOI : https://doi.org/10.61978/mercatura.v2i1.530
  

• Strategic Management of Digital Tourism Marketing for Destination Management Organization Governance in Indonesia

  Arus Reka Prasetia

  33-51

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  Arus Reka Prasetia

  Abstract views : 22 times | Downloads: 6 times | DOI : https://doi.org/10.61978/mercatura.v2i1.1386
  

• The Influence of E-Service Quality and E-Trust on Repurchase Intention in Lazada E-Commerce (Case Study of Lazada Users in Bekasi City in 2024)

  Redjeki Agoestyowati, Nunik Nurhayatun

  1-11

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  Redjeki Agoestyowati, Nunik Nurhayatun

  Abstract views : 1741 times | Downloads: 269 times | DOI : https://doi.org/10.61978/mercatura.v2i1.346