About the Journal

Mercatura : Journal of Marketing is a journal published by Indonesian Scientific Publication, is a leading peer-reviewed and open-access scholarly journal dedicated to publishing high-quality research, technical papers, conceptual studies, and case analyses in the field of marketing. Established to advance academic excellence and practical insights, the journal ensures a rigorous peer-review process to uphold the highest standards of scholarly integrity.

Published by Indonesian Scientific Publication, Mercatura focuses on fostering innovative research and discussions in marketing, with a particular emphasis on digital marketing, sustainability, and ethics. The journal serves as a platform for academics, marketing practitioners, and policymakers to share knowledge and insights that address dynamic challenges in the marketing landscape, supporting strategic and tactical decision-making.