Focus & Scope

The journal welcomes original research articles, technical papers, conceptual studies, and case analyses in marketing and related disciplines. The scope of the journal includes, but is not limited to, the following areas:

  • Digital Marketing
  • Marketing Strategy and Management
  • Consumer Behavior
  • Brand Management
  • Sustainable and Green Marketing
  • Marketing Ethics and Social Responsibility
  • Integrated Marketing Communication
  • Retail and Distribution Marketing
  • International and Global Marketing
  • Marketing Analytics and Big Data
  • Relationship and Service Marketing
  • Social Media and Influencer Marketing
  • Product and Innovation Marketing
  • Marketing Research Methodology
  • Marketing in the Digital Economy