Online Repurchase Behavior in Palu City
Keywords:
E-Customer Value, Internal Factors, E-Trust, E-Satisfaction, And E-Repurchase IntentionAbstract
The results of the analysis indicate that e-customer value variable has a positive and significant effect on e-trust, e-satisfaction, and e-repurchase intention on online repeat purchases in Palu City. The internal factors also has an effect on e-trust, e-satisfaction, and e-repurchase intention on online repeat purchases. E-trust has a positive and significant effect on e-repurchase intention online. E-satisfaction has a positive and significant effect on e-repurchase intention online. Similarly, e-customer value has a positive and significant effect on e-repurchase intention through the intervening variable, e-trust, on online repeat purchases. Furthermore, internal factors have a positive and significant effect on e-repurchase intention through the intervening variable, e-satisfaction, on online repeat purchases.
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