The Influence of E-Service Quality and E-Trust on Repurchase Intention in Lazada E-Commerce (Case Study of Lazada Users in Bekasi City in 2024)
Keywords:
E-Service Quality, E-Trust, Repurchase IntentionAbstract
This study aims to determine how much influence E-Service Quality and E-Trust have on Repurchase Intention at Lazada E-Commerce (Case Study of Lazada Users in Bekasi City in 2024). This research uses a quantitative approach. Respondents in this study were consumers who had shopped online at Lazada e-commerce in Bekasi City. The number of respondents used in this study amounted to 150 people. The sampling technique used was purposive sampling technique with data collection techniques using a questionnaire distributed via google form. Data analysis using multiple linear regression analysis techniques. The results of this study indicate that E-Service Quality (X1) partially has a positive and significant effect on Repurchase Intention (Y) in Lazada e-commerce by 45.4%. Partially E-Trust (X2) has a positive and significant effect on Repurchase Intention (Y) in Lazada e-commerce by 31.4%. Together E-Service Quality (X1) and E-Trust (X2) have a positive and significant effect on Repurchase Intention (Y) in Lazada e-commerce by 50.9% and the remaining 49.1% is influenced by other variables not examined in this study
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