About the Journal

Mercatura : Journal of Marketing is a peer-reviewed and open-access scholarly journal published Indonesian Scientific Publication, dedicated to disseminating high-quality research, technical papers, conceptual studies, and case analyses in the field of marketing.

The term “Mercatura” originates from the Latin word meaning trade, commerce, or the art of marketing. It reflects the essence of exchange, value creation, and strategic communication that underpins the discipline of marketing. This name symbolizes the journal’s commitment to bridging academic knowledge and practical applications within the global marketplace.

Established to advance academic excellence and practical insights, Mercatura ensures a rigorous peer-review process to uphold the highest standards of scholarly integrity. The journal focuses on fostering innovative research and discussions in marketing, with particular emphasis on digital marketing, sustainability, and ethics.

Serving as a platform for academics, marketing practitioners, and policymakers, Mercatura facilitates the exchange of knowledge and perspectives to address dynamic challenges in the marketing landscape—supporting strategic and tactical decision-making in today’s competitive business environment