Mercatura : Journal of Marketing

Articles

• The Influence of E-Service Quality and E-Trust on Repurchase Intention in Lazada E-Commerce (Case Study of Lazada Users in Bekasi City in 2024)

  Redjeki Agoestyowati, Nunik Nurhayatun

  1-11

  • PDF

  Redjeki Agoestyowati, Nunik Nurhayatun

  Abstract views : 1775 times | Downloads: 287 times | DOI : https://doi.org/10.61978/mercatura.v2i1.346
  

• Online Repurchase Behavior in Palu City

  Sirajudin, Sarifuddin, Nasrulhak Akkas, Rasmi Nur Anggraeni

  12-32

  • PDF

  Sirajudin, Sarifuddin, Nasrulhak Akkas, Rasmi Nur Anggraeni

  Abstract views : 186 times | Downloads: 138 times | DOI : https://doi.org/10.61978/mercatura.v2i1.530
  

• Strategic Management of Digital Tourism Marketing for Destination Management Organization Governance in Indonesia

  Arus Reka Prasetia

  33-51

  • PDF

  Arus Reka Prasetia

  Abstract views : 44 times | Downloads: 18 times | DOI : https://doi.org/10.61978/mercatura.v2i1.1386