Optimization of Science Techno Park Institut Pertanian Bogor Business Incubation Program Information Through Sainstek Podcast
DOI:
https://doi.org/10.61978/communica.v4i2.1181Keywords:
business incubation, dissemination information, optimalization, podcastAbstract
This study aims to identify strategies for optimizing the dissemination of information on the Science Techno Park (STP) Institut Pertanian Bogor business incubation program through podcasts as an interactive digital communication medium aligned with technological developments. The research employed a descriptive qualitative method with data collected through interviews, observation, and documentation involving the STP IPB Website and Social Media Development Team. The findings indicate that the implementation of Regina Luttrell’s Circular Model of SoMe for Social Communication, particularly in the Share stage, has been applied in managing the “Sainstek Podcast.” The Circular Model of SoMe when a company distributes something; the company can simultaneously manage, interact with, and optimize its message. This study is novel because Sainstek Podcast is an innovation by STP IPB that used to disseminate information about business incubation program. However, the Optimize, Manage, and Engage stages have not been fully implemented, resulting in limited effectiveness in information dissemination. Overall, the podcast holds significant potential to expand audience reach, foster two-way communication, and enhance public understanding of STP IPB’s business incubation programs comprehensively because it flexibility of access, content personalization, broad audience reach, educational potential, and low production costs.
References
Alexander, J. L., Safitri, D., & Anindhita, W. (2022). The Circular Model of SOME in Instagram Management (Case Study: Forum Human Capital Indonesia). Jurnal Komunikasi Indonesia, 10(2). https://doi.org/10.7454/jki.v10i2.13882 DOI: https://doi.org/10.7454/jki.v10i2.13882
Armiati, & Hidayat, M. T. (2024). Podcast Spotify Sebagai Media Pembelajaran Audio untuk Meningkatkan Hasil Belajar Siswa. Jurnal Penelitian Dan Pengembangan Pendidikan, 8(1), 116–126. https://doi.org/10.23887/jppp.v8i1.62871 DOI: https://doi.org/10.23887/jppp.v8i1.62871
Aryana, S. (2021). Studi Literatur: Analisis Penerapan Pengembangan Penilaian Autentik Kurikulum 2013 pada Jurnal Nasional dan Internasional. Prosiding Seminar Nasional Pascasarjana, 4(1), 368–374.
Chitra, B., & Oktavianti, R. (2019). Strategi Digital Public Relations Pegiat Podcast dalam Membangun Brand Engagement (Studi Kasus dalam Podcast Duo Budjang). Prologia, 3(2), 532. https://doi.org/10.24912/pr.v3i2.6413 DOI: https://doi.org/10.24912/pr.v3i2.6413
Choiri, A. R., & Ariescy, R. R. (2024). Analisi Pengaruh Media Sosial dalam Meningkatkan Engagement Pelanggan pada Perusahaan Trustmedis. 9, 3742–3751.
Fitriah, D., & Mukhlisiana, L. (2024). Pemanfaatan Podcast dan Konvergensi Media Informasi Perusahaan sebagai Public Relations. Linimasa, 7(1), 29–41. https://doi.org/10.23969/linimasa.v7i1.9346 DOI: https://doi.org/10.23969/linimasa.v7i1.9346
Harefa, C. O., & Samatan, N. (2022). Studi Komunikasi Media Baru pada Pengguna Aplikasi Konferensi Video dalam Pembelajaran Daring di Masa Covid-19. Communicology: Jurnal Ilmu Komunikasi, 10(1), 45–55.
Harliantara, H., Wahyuanto, E., Sjuchro, D. W., & Nindhasari, H. (2025). The Evolution of Radio Broadcasters’ Roles in the Dynamic Digital Media Landscape. Jurnal Pewarta Indonesia, 7(1), 80–95. https://doi.org/10.25008/jpi.v7i1.190 DOI: https://doi.org/10.25008/jpi.v7i1.190
Hutabarat, P. M. (2020). Pengembangan Podcast sebagai Media Suplemen Pembelajaran Berbasis Digital pada Perguruan Tinggi. Jurnal Sosial Humaniora Terapan, 2(2), 106–116. https://doi.org/10.7454/jsht.v2i2.85 DOI: https://doi.org/10.7454/jsht.v2i2.85
Innayah, A., Mustofa, Z., & Mukminin, A. (2023). Upaya Peningkatan Keterampilan Siswa Melalui Program Kelas Keterampilan TKR dan TOKR di MAN 2 Ngawi. Jurnal Tawadhu, 7(1), 1–23. https://doi.org/10.52802/twd.v7i1.524 DOI: https://doi.org/10.52802/twd.v7i1.524
Maharani, P., Lestaluhu, S., & Alfredo, R. (2022). Transformasi Radio Konvensional di Era Digital. Jurnal Ilmu Komunikasi Pattimura, 1(2), 214–231. https://doi.org/10.30598/JIKPvol1iss2pp214-231 DOI: https://doi.org/10.30598/JIKPvol1iss2pp214-231
Nasution, N. (2018). Strategi Manajemen Penyiaran Radio Swasta Kiss FM dalam Menghadapi Persaingan Informasi Digital. Jurnal Interaksi: Jurnal Ilmu Komunikasi, 2(2), 167–178.
Nugroho, I., & Irwansyah. (2021). Konvergensi Konten Audio di Media Online (Studi Kasus Podcast Detik.com). Jurnal Komunikasi, 15(1), 55–70. https://doi.org/10.21107/ilkom.v15i1.9753 DOI: https://doi.org/10.21107/ilkom.v15i1.9753
Paradita, E., Ritonga, M. H., & Matondang, M. A. (2024). Penggunaan Podcast Redaksi Siniar LPM Dinamika sebagai Media Informasi Akademik Mahasiswa. Jurnal Indonesia: Manajemen Informatika Dan Komunikasi, 5(2), 1658–1666. https://doi.org/10.35870/jimik.v5i2.729 DOI: https://doi.org/10.35870/jimik.v5i2.729
Putri, D. S. (2020). Efektivitas Radio sebagai Sumber Informasi di Era Pandemi COVID-19. Jurnal Ilmu Komunikasi, 6(1), 43.
Qorib, F., Rinata, A. R., & Fianto, L. (2021). Analisis Customer Engagement pada Akun Instagram @Oksigen_Cafe Menggunakan The Circular Model of SOME. Avant Garde, 9(2), 183. https://doi.org/10.36080/ag.v9i2.1464 DOI: https://doi.org/10.36080/ag.v9i2.1464
Renisyifa, A., Sunarti, S., & Pebriyanti, A. (2022). Podcast Media Credibility as a Means of Fulfilling Public Information. International Journal of Research and Applied Technology, 2(1), 226–232. https://doi.org/10.34010/injuratech.v2i1.6931 DOI: https://doi.org/10.34010/injuratech.v2i1.6931
Rusyana, R. S. A., Anwar, R. K., Amar, S. C. D., & Rukmana, E. N. (2024). Penggunaan Media Baru pada Perpustakaan dan Layanan Informasi. IQRA’ Jurnal Ilmu Perpustakaan Dan Informasi, 18(2), 160. https://doi.org/10.30829/iqra.v18i2.21038 DOI: https://doi.org/10.30829/iqra.v18i2.21038
Santhia, B. A., & Soedarsono, D. K. (2022). Peran Podcast sebagai Media Penyebaran Informasi Program Dinas Komunikasi dan Informatika Kota Bandung. MEDIALOG: Jurnal Ilmu Komunikasi, 5(2), 45–60. https://doi.org/10.35326/medialog.v5i2.1840 DOI: https://doi.org/10.35326/medialog.v5i2.1840
Saridewi, R. I., Wati, L., & Rahayu, R. G. (2024). Strategi Optimalisasi Penyebaran Informasi Melalui Media Sosial Dinas Kependudukan dan Pencatatan Sipil (Studi Kasus Akun Instagram @Rumahdukcapiltangsel_debu). Jurnal Ilmu Komputer Revolusioner, 8(8), 167–172.
Sulung, U., & Muspwari, M. (2021). Memahami Sumber Data Penelitian: Primer, Sekunder, dan Tersier. Jurnal Edu Research: Indonesian Institute for Corporate Learning and Studies (IICLS), 2(2), 28–33.
Sutriyanti, & Muspawi, M. (2024). Jenis-Jenis Data dalam Ilmu Pendidikan Pendekatan Kualitatif dan Kuantitatif. Pendas: Jurnal Ilmiah Pendidikan Dasar, 9, 195–204.
Syafrina, A. E. (2022). Penggunaan Podcast sebagai Media Informasi di Kalangan Mahasiswa Fakultas Ilmu Komunikasi Universitas Bhayangkara Jakarta Raya. Jurnal Komunikasi, Masyarakat Dan Keamanan, 4(2), 10–22. https://doi.org/10.31599/komaskam.v4i2.1680 DOI: https://doi.org/10.31599/komaskam.v4i2.1680
Utami, A. H. (2021). Media Baru dan Anak Muda: Perubahan Bentuk Media. Jurnal Perpustakaan Universitas Airlangga, 11(1), 8–18. https://doi.org/10.20473/jpua.v11i1.2021.8-18 DOI: https://doi.org/10.20473/jpua.v11i1.2021.8-18
Varenia, I. A. N., & Phalguna, I. B. Y. (2022). Literasi Informasi, Masyarakat dan Media Baru: Wacana Masyarakat Informasi dan Dinamika Teknologi Media. Jurnal Komunikasi, 4, 623–632. https://doi.org/10.53977/sadharananikarana.v4i1.614 DOI: https://doi.org/10.53977/sadharananikarana.v4i1.614
Widiantari, M. A., & Putri, B. P. S. (2022). Analisis Social Media Marketing Balai Diklat Industri Denpasar dalam Mempromosikan Program Inkubator Bisnis Tohpati. Management Studies and Entrepreneurship Journal, 3(6), 3408–3416.
Yarisda, V. P. (2025). Pemanfaatan Podcast sebagai Media Informasi dan Edukasi pada Era Teknologi Saat Ini. 69–75.
Zellatifanny, C. M. (2020). Trends in Disseminating Audio on Demand Content through Podcast: An Opportunity and Challenge in Indonesia. Jurnal Pekommas, 5(2), 117–132. https://doi.org/10.30818/jpkm.2020.2050202 DOI: https://doi.org/10.56873/jpkm.v5i2.3080
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Communica : Journal of Communication
This work is licensed under a Creative Commons Attribution 4.0 International License.
