Vol. 3 No. 3 (2025): July 2025

Articles

• Machine Learning Applications in Marketing Innovation: A Narrative Review of Global Trends and Challenges

  Anggia Ayu Lestari, Reni Yuliviona, Agung Zulfikri

  131-143

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  Anggia Ayu Lestari, Reni Yuliviona, Agung Zulfikri

  Abstract views : 422 times | Downloads: 706 times | DOI : https://doi.org/10.61978/novatio.v3i3.1026
  

• Leadership Styles and Organizational Readiness in the Era of Digital Transformation: A Narrative Review

  Ferry Siswadhi, Kasman Karimi, Moh Kurdi, Endang Widyastuti, Fransiska Agustina Koesmariadi

  144-158

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  Ferry Siswadhi, Kasman Karimi, Moh Kurdi, Endang Widyastuti, Fransiska Agustina Koesmariadi

  Abstract views : 2175 times | Downloads: 555 times | DOI : https://doi.org/10.61978/novatio.v3i3.1027
  

• Predictive Analytics and Strategic Banking Performance: The Critical Impact of Organizational Readiness

  Bekti Utomo, Nurul Jannatul Wahidah, Tri Wisudawati

  159-169

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  Bekti Utomo, Nurul Jannatul Wahidah, Tri Wisudawati

  Abstract views : 246 times | Downloads: 319 times | DOI : https://doi.org/10.61978/novatio.v3i3.1105
  

• Green Technology Innovation and Sustainable Performance: A Resource-Based Mediation Model of Circular Economy Adoption

  Henny Noviany, Safri

  170-180

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  Henny Noviany, Safri

  Abstract views : 587 times | Downloads: 304 times | DOI : https://doi.org/10.61978/novatio.v3i3.1106
  

• Agility as a Strategic Enabler: Unpacking the Digital Transformation–Performance Nexus in Healthcare

  Agung Zulfikri

  181-193

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  Agung Zulfikri

  Abstract views : 1060 times | Downloads: 414 times | DOI : https://doi.org/10.61978/novatio.v3i3.1107