Vol. 3 No. 3 (2025): July 2025

Articles

  • Machine Learning Applications in Marketing Innovation: A Narrative Review of Global Trends and Challenges

    Anggia Ayu Lestari, Reni Yuliviona, Agung Zulfikri
    131-143
  • Leadership Styles and Organizational Readiness in the Era of Digital Transformation: A Narrative Review

    Ferry Siswadhi, Kasman Karimi, Moh Kurdi, Endang Widyastuti, Fransiska Agustina Koesmariadi
    144-158
  • Predictive Analytics and Strategic Banking Performance: The Critical Impact of Organizational Readiness

    Bekti Utomo, Nurul Jannatul Wahidah, Tri Wisudawati
    159-169
  • Green Technology Innovation and Sustainable Performance: A Resource-Based Mediation Model of Circular Economy Adoption

    Henny Noviany, Safri
    170-180
  • Agility as a Strategic Enabler: Unpacking the Digital Transformation–Performance Nexus in Healthcare

    Agung Zulfikri
    181-193