Vol. 1 No. 1 (2025): November 2025

DOI: https://doi.org/10.61978/mercatura.v1i1
Published: 2025-11-30

Articles

  • The Effect of Boycott and Brand Image on Customer Loyalty of Aqua Brand Mineral Water in Bungo Regency

    Muhammad Fuad Safa'at, Muhammad Asman, Delila Fitri Harahab
    1-14

  • The Role of Social Media in Amplifying Experiential Marketing (Case Study in Indonesia)

    Nelly Nalendra
    15-25

  • Exploring the Impact of Experiential Marketing on Conscious Consumer Choices (Case Study in Bandung Great Area)

    Sarah Samsara Vijaya
    26-38

  • Analysis of The Effectiveness of Marketing Strategies on Bamboo Fan Crafts in Tanjung Tambak Village, Tanjung Batu District, Ogan Ilir Regency

    Sulaiman Helmi, Dian Yulvia Indriana
    39-48

  • The Influence of Price and Service Quality on Customer Satisfaction at Vemas Salon in Tebo Regency

    Dikta Permata Sari, Delila Fitri Harahab, Oldy Arnolody Arby
    49-65