Legal Analysis of Co-Branding as an Identity for Creative Economy Products in Bangkalan Regency
DOI:
https://doi.org/10.61978/legalis.v2i1.459Keywords:
Co-Branding, Creative Economy, Regional RegulationsAbstract
Intellectual property rights provide exclusive protection as in brand protection. By registering a brand, a creative economy product will receive repressive legal protection, obstacles in brand registration are experienced by some creative economy actors in Bangkalan Regency. Until now, there has been no regional legal product regarding intellectual property protection, especially convenience through the concept of co-branding as the identity of creative economy products for business actors. Therefore, this study was conducted to determine the concept of using a brand as co-branding in Law Number 20 of 2016 concerning Brands and Geographical Indications and the views of stakeholders in Bangkalan Regency regarding the implementation of co-branding regulations in the future. The research method used is empirical juridical. The approaches used in this study are factual approaches and statutory approaches. The results of this study indicate that the use of brands as co-branding is closer to the concept of collective brands. Regional legal products in Bangkalan Regency regarding brand protection have not yet had a discourse on the creation and regarding the concept of using brands as co-branding related to creative economy products.
References
100%Jogja Dan Jogjatradition Sebagai Co-Branding Produk Daerah. (Berita Daerah Daerah Istimewa Yogyakarta Tahun 2017 Nomor 22) (2017).
Abisuga Oyekunle, O. A., & Sirayi, M. (2018). The role of creative industries as a driver for a sustainable economy: a case of South Africa. Creative Industries Journal, 11(3), 225–244. https://doi.org/10.1080/17510694.2018.1480850 DOI: https://doi.org/10.1080/17510694.2018.1480850
Aristo Surya Gunawan, A. C. (2024). Interpersonal Skill Overview in the Creative Economy Entrepreneurs in Jakarta. Ilomata International Journal of Management, Vol. 5 No. 4 (2024): October 2024, https-doi. DOI: https://doi.org/10.61194/ijjm.v5i4.1300
Asri, D. P. B. (2018). Pengembangan Industri Kreatif Umkm Asal Yogyakarta Melalui Pendaftaran "Jogja Co- Branding”. Kosmik Hukum, 18(2), 660–679.
Djulaeka. (2020). Hak Kekayaan Intelektual Teori dan Prinsip-prinsip Umum. Malang: Setara Pers.
Djulaeka, Rahayu, & Devi. (2019). Buku Ajar Metode Penelitian Hukum. Surabaya: Scorpindo Media Pustaka.
Faisol, A. (2021). Sandiaga Uno Pastikan Bangkalan Masuk Delinasi Kawasan Pengembangan Pariwisata Nasional. Tribun News.
Faradz, H. (2008). Perlindungan Hak Atas Merek. Jurnal Dinamika Hukum, 8(1), 20–31. DOI: https://doi.org/10.20884/1.jdh.2008.8.1.27
Farida, Zulaikha, R., & Putro, H. E. (2018). KEMAMPUAN BANGKALAN MEMBANGUN CITY BRANDING MELALUI PARIWISATA. Dinamika Komunikasi Dan Kearifan Lokal (Bagian 1), 2(1), 31–48.
Fatmawati, F., & Aminah, A. (2023). Perlindungan Hukum Atas Merek Bagi Pelaku UMKM di Indonesia. Notarius, 16(1), 529–539. https://doi.org/10.14710/nts.v16i1.42116 DOI: https://doi.org/10.14710/nts.v16i1.42116
Howkins, J. (2007). The Creative Economy: How People Make Money from Ideas. Penguin Books.
Hsiao, T.-Y. (2018). A study of the effects of co-branding between low-carbon islands and recreational activities. Current Issues in Tourism, 21(5), 529–546. https://doi.org/10.1080/13683500.2015.1093466 DOI: https://doi.org/10.1080/13683500.2015.1093466
Lembaran Negara Republik Indonesia Tahun 2014 Nomor 244, Tambahan Lembaran Negara Repubik Indonesia Nomor 5587) (2014).
(Lembaran Negara Republik Indonesia Tahun 2016 Nomor 252, Tambahan Lembaran Negara Repubik Indonesia Nomor 5953) (2016).
(Lembaran Negara Republik Indonesia Tahun 2019 Nomor 212, Tambahan Lembaran Negara Republik Indonesia Nomor 6414) (2019).
Linanjung, M. A. P., & Abdulrahman, W. (2020). Implementasi Kebijakan Co-Branding Jogjamark, 100% Jogja dan Jogja Tradition Provinsi Daerah Istimewa Yogyakarta Dalam Pengembangan UMKM. Journal of Politic and Government Studies, 9(4), 323–335. https://ejournal3.undip.ac.id/index.php/jpgs/article/view/28837
Marzuki, P. M. (2011). Penelitian Hukum. Jakarta: Kencana.
O.E.C.D. (2014). Tourism and the Creative Economy: OECD Studies on Tourism. OECD Publishing. https://doi.org/10.1787/9789264207875-en. DOI: https://doi.org/10.1787/9789264207875-en
Pramiawati, N. L. P. A. W., & Aulia, P. (2022). PENGARUH STRATEGI CO-BRANDING PRODUK SUSU UHT CIMORY RASA BISKUIT MARIE REGAL TERHADAP KEPUTUSAN PEMBELIAN DI KOTA BANDUNG. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(2), 789–808.
Purnomo, R. A. (2006). Ekonomi Kreatif Pilar Pembangunan Indonesia. Surakarta: Ziyad Visi Media.
Rahma, F., & Nita, A. (2018). Peningkatan Daya Saing Produk-Produk Daerah Melalui Penggunaan Co-Branding. Jurnal Kajian Hukum, 3(2), 1–12.
Rakiib, M. (2017). Strategi Pengembangan Ekonomi Kreatif Berbasis Kearifan Lokal Sebagai Penunjang Daya Tarik Wisata. Jurnal Kepariwisataan, 1(2), 12–22.
Saidin, O. (2015). Aspek Hukum Hak Kekayaan Intelektual (Intellectual Property Rights). Jakarta: Rajawali Pers.
Soemitro, R. H. (2004). Metodologi Penelitian Hukum Dan Jurimetri. Jakarta: PT Raja Grafindo Persada.
Tri, S. M. (2008). Strategi Co Branding Untuk Meningkatkan Ekuitas Merk. Media Ekonomi Universitas Muhammadiyah Purwokerto, 8(1), 1–13.
Waworuntu, R, A. F. B., Sualang, D. A., & Lambonan, M. L. (2022). Pegalihan Hak Merek Berdasarkan Perjanjian (Tinjauan Menurut Hukum Merek Indonesia). Lex Privatum, 10(1), 120–131.
Wijaya, K. Y. V., & Wairocana, I. G. N. (2018). Upaya Perlindungan Hukum Terhadap Pelanggaran Hak Merek. Jurnal Ilmiah Ilmu Hukum Kertha Semaya Hukum Udayana, 6(3), 33–45.
