Constructing Digital Selves: A Narrative Review on Identity in Online Communities
DOI:
https://doi.org/10.61978/communica.v2i3.651Keywords:
Identity Construction, Online Communities, Digital Communication, Self-Presentation, Social Media Identity, Professional Networking, Digital ActivismAbstract
In the digital era, identity construction has become increasingly intertwined with online interactions and platform-based communication. This narrative review aims to synthesize contemporary findings on how individuals construct and express identities within diverse online communities. Utilizing qualitative and quantitative studies retrieved from Scopus, PubMed, and Google Scholar, the review focuses on four primary contexts: social media platforms, online activism, role-playing games, and professional networking sites. Keywords such as "identity construction," "online communities," and "digital communication" guided the search and selection criteria. Findings reveal that identity is constructed through a range of communicative and narrative practices, including visual content creation, emotive expression, and community engagement. In social media, users employ multimodal strategies to project curated personas; in activist forums, shared narratives and symbols reinforce collective identities. Role-playing environments allow for creative exploration of identity via avatars and storylines, while professional platforms emphasize self-curation aligned with career aspirations. These processes are deeply influenced by systemic factors such as platform algorithms, socio-economic access disparities, and cultural norms. This review highlights the need for inclusive digital policies and educational initiatives to counteract algorithmic bias and bridge digital divides. Moreover, it calls for future research focusing on marginalized groups and non-Western perspectives to deepen global understanding. Overall, this study contributes to the growing scholarship on digital identity and offers practical insights for fostering equitable online engagement.
References
Azizan, M., Saifuddin, M., Zulkifli, N., & Ismail, W. (2023). Organisational identity construction on social media amidst covid-19: The case of a fast-food chain in Malaysia. Jurnal Komunikasi Malaysian Journal of Communication, 39(4), 1–21. https://doi.org/10.17576/jkmjc-2023-3904-01 DOI: https://doi.org/10.17576/JKMJC-2023-3904-01
Coimbra-Gomes, E., & Motschenbacher, H. (2019). Language, normativity, and sexual orientation obsessive-compulsive disorder (SO-OCD): A corpus-assisted discourse analysis. Language in Society, 48(4), 565–584. https://doi.org/10.1017/s0047404519000423 DOI: https://doi.org/10.1017/S0047404519000423
Darics, E., & Gatti, M. (2019). Talking a team into being in online workplace collaborations: The discourse of virtual work. Discourse Studies, 21(3), 237–257. https://doi.org/10.1177/1461445619829240 DOI: https://doi.org/10.1177/1461445619829240
Ditchfield, H. (2019). Behind the screen of Facebook: Identity construction in the rehearsal stage of online interaction. New Media & Society, 22(6), 927–943. https://doi.org/10.1177/1461444819873644 DOI: https://doi.org/10.1177/1461444819873644
Eddington, S., Jarvis, C., & Buzzanell, P. (2022). Constituting affective identities: Understanding the communicative construction of identity in online men’s rights spaces. Organization, 30(1), 116–139. https://doi.org/10.1177/13505084221137989 DOI: https://doi.org/10.1177/13505084221137989
Feng, R., Feng, Y., & Ivanov, A. (2022). Social media as online shelter: Psychological relief in COVID-19 pandemic diaries. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.882264 DOI: https://doi.org/10.3389/fpsyg.2022.882264
Green, M., Bobrowicz, A., & Ang, C. (2015). The lesbian, gay, bisexual and transgender community online: Discussions of bullying and self-disclosure in YouTube videos. Behaviour and Information Technology, 34(7), 704–712. https://doi.org/10.1080/0144929x.2015.1012649 DOI: https://doi.org/10.1080/0144929X.2015.1012649
Jang, S., & Lee, H. (2021). Changes in core competencies among Korean university students due to remote learning during the COVID-19 pandemic. International Journal of Environmental Research and Public Health, 18(14), 7476. https://doi.org/10.3390/ijerph18147476 DOI: https://doi.org/10.3390/ijerph18147476
Knight, J., Barberà, E., & Appel, C. (2017). A framework for learner agency in online spoken interaction tasks. ReCALL, 29(3), 276–293. https://doi.org/10.1017/s095834401700009x DOI: https://doi.org/10.1017/S095834401700009X
Kperogi, F. (2018). “Your English is suspect”: Language, communication, and the pathologization of Nigerian cyber identity through the stylistic imprints of Nigerian e-mail scams. Journal of Communication Inquiry, 42(3), 218–240. https://doi.org/10.1177/0196859918771351 DOI: https://doi.org/10.1177/0196859918771351
Kurian, J., & John, B. (2017). User-generated content on the Facebook page of an emergency management agency. Online Information Review, 41(4), 558–579. https://doi.org/10.1108/oir-09-2015-0295 DOI: https://doi.org/10.1108/OIR-09-2015-0295
Lacalle, C., & Pujol, C. (2017). Online communication and everyday life: Female social audience and TV fiction. Universum (Talca), 32(2), 117–132. https://doi.org/10.4067/s0718-23762017000200117 DOI: https://doi.org/10.4067/S0718-23762017000200117
Li, X., Cox, A., & Wang, Z. (2018). How do social network sites support product users’ knowledge construction? A study of LinkedIn. Online Information Review, 42(3), 304–323. https://doi.org/10.1108/oir-04-2017-0133 DOI: https://doi.org/10.1108/OIR-04-2017-0133
MacIntosh, E., Abeza, G., & Lee, J. (2017). Enriching identity in the “fan nation”. Sport Business and Management: An International Journal, 7(3), 315–331. https://doi.org/10.1108/sbm-06-2016-0028 DOI: https://doi.org/10.1108/SBM-06-2016-0028
Mahmod, J. (2019). New online communities and new identity making: The curious case of the Kurdish diaspora. Journal of Ethnic and Cultural Studies, 34–43. https://doi.org/10.29333/ejecs/245 DOI: https://doi.org/10.29333/ejecs/245
Maliki, J., Mustaffa, N., & Salman, A. (2019). Konstruksi identiti dalam talian daripada perspektif pengguna Facebook (Construction of online identity from the Facebook users perspective). Jurnal Komunikasi Malaysian Journal of Communication, 35(4), 119–134. https://doi.org/10.17576/jkmjc-2019-3504-08 DOI: https://doi.org/10.17576/JKMJC-2019-3504-08
Mascheroni, G., Vincent, J., & Jiménez, E. (2015). “Girls are addicted to likes so they post semi-naked selfies”: Peer mediation, normativity and the construction of identity online. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 9(1). https://doi.org/10.5817/cp2015-1-5 DOI: https://doi.org/10.5817/CP2015-1-5
Miladi, N., Messaoud, M., Alkhateeb, G., Ashour, A., Al-Mohannadi, H., Fetais, A., … & Alabidi, F. (2022). Digital youth in Qatar: Negotiating culture and national identity through social media networks. Journal of Arab & Muslim Media Research, 15(2), 151–177. https://doi.org/10.1386/jammr_00045_1 DOI: https://doi.org/10.1386/jammr_00045_1
Nor, N., & Fuat, N. (2021). Visual analysis of self-presentation of teenagers and emerging adults on Facebook. Indonesian Journal of Applied Linguistics, 10(3). https://doi.org/10.17509/ijal.v10i3.31757 DOI: https://doi.org/10.17509/ijal.v10i3.31757
Pan, F., & Hassan, H. (2025). Fan identity construction and identity expression in cyberspace: A study based on virtual communities. International Journal of Computational and Experimental Science and Engineering, 11(1). https://doi.org/10.22399/ijcesen.903 DOI: https://doi.org/10.22399/ijcesen.903
Rosino, M., & Hughey, M. (2016). Speaking through silence: Racial discourse and identity construction in mass-mediated debates on the “war on drugs”. Social Currents, 4(3), 246–264. https://doi.org/10.1177/2329496516663223 DOI: https://doi.org/10.1177/2329496516663223
Unay‐Gailhard, İ., & Simões, F. (2021). Becoming a young farmer in the digital age—An island perspective. Rural Sociology, 87(1), 144–185. https://doi.org/10.1111/ruso.12400 DOI: https://doi.org/10.1111/ruso.12400
Wang, X. (2024). Discourse practices and identity remodeling of hosts on live streaming platforms under the background of informatization. Applied Mathematics and Nonlinear Sciences, 9(1). https://doi.org/10.2478/amns-2024-0566 DOI: https://doi.org/10.2478/amns-2024-0566
Watkins, M., Mallion, J., Frings, D., Wills, J., Sykes, S., & Whittaker, A. (2023). Public health messages during a global emergency through an online community: A discourse and sentiment analysis. Frontiers in Digital Health, 5. https://doi.org/10.3389/fdgth.2023.1130784 DOI: https://doi.org/10.3389/fdgth.2023.1130784

