Determinants of Generation Z Investment Interest in Islamic Stocks through Digital Platforms
Keywords:
Generation Z, Islamic stocks, digital financial literacy, platform trust, social media exposure, fintech, Islamic financeAbstract
This study examines the determinants of Generation Z’s interest in investing in Islamic stocks through digital platforms, focusing on the mediating role of platform trust. Using a quantitative approach with SEM-PLS, the study analyzes the influence of digital financial literacy and social media exposure on Islamic stock investment interest through platform trust. The findings show that digital financial literacy significantly increases trust by improving users’ understanding of digital financial products and Shariah-compliant investment mechanisms. Social media exposure also positively affects trust when the information is perceived as credible and aligned with Islamic principles. Platform trust has the strongest positive influence on investment interest and mediates the relationship between digital financial literacy, social media exposure, and investment intention. These results indicate that knowledge and exposure alone are insufficient without confidence in platform reliability, security, and Shariah governance. The study supports the Technology Acceptance Model and Theory of Planned Behavior by emphasizing trust as a key mechanism in Islamic fintech adoption among Generation Z. The findings highlight the importance of trust-based platform design, transparent Shariah governance, and integrated financial literacy education in strengthening Islamic digital investment ecosystems.
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