The Influence of the Popularity of Romantic Films on TikTok on Generation Z's Interest in Watching Local Films
DOI:
https://doi.org/10.61978/communica.v4i1.1294Keywords:
Film Popularity, Gen Z, Local Films, TikTok Politics, Viewing InterestAbstract
The key issue in this study is the increasing dependence of Generation Z on TikTok as a primary source of entertainment, potentially replacing conventional film promotional media. Therefore, without adequate understanding, the local film industry risks failing to capitalize on TikTok's popularity strategically and sustainably. This topic is relevant, as local films face challenges in attracting young audiences. This study employed employed an exploratory quantitative approach with a sample of 30 active Generation Z TikTok users aged 19-25 years. Data were collected using a questionnaire with validity and reliability tests, classical assumption tests, and simple linear regression analysis. The results showed that film popularity on TikTok had a positive and significant influence on adolescents' viewing interest (0.647; p < 0,001) with an R² of 0.538, indicating that 53.8% of the variation in viewing interest was explained by popular films. The results show a relationship between the intensity of user interaction with film content on TikTok and the tendency to be interested in watching local films, with the involvement of film producers maximizing social media as an interactive promotional tool that can expand audience reach and increase awareness of local films. In this study, the popularity of romantic films was measured based on the level of exposure (frequency of watching film content) and engagement (interactions in the form of likes, comments, shares, and use of hashtags). The uniqueness of this study lies in its positioning of TikTok as an algorithmic and participatory communication space that shapes Generation Z's perceptions of local films.
References
Abdurrahman, N., Doriza, S., & Oktaviani, M. (2024). Hubungan intensitas penggunaan TikTok dan perilaku konsumtif remaja. JKKP: Jurnal Kesejahteraan Keluarga Dan Pendidikan, 11(2). https://doi.org/10.21009/JKKP.112.09 DOI: https://doi.org/10.21009/JKKP.112.09
Dewi, N. N., & others. (2025). Digital tourism communication: Effects of influencer credibility on behavioral responses. Frontiers in Communication, 10. https://doi.org/10.3389/fcomm.2025.1717937 DOI: https://doi.org/10.3389/fcomm.2025.1717937
Effendy, onong, uhyana. (2011). Ilmu Kounikasi: Teori dan Prakteknya.
Fadilah, W. N., & Putra, F. A. (2023). Pengaruh poster film Gampang Cuan di media sosial terhadap minat nonton mahasiswa. Jurnal Paradigma Madani, 10(2), 129–141. https://doi.org/10.56013/jpm.v10i2.2994 DOI: https://doi.org/10.56013/jpm.v10i2.2994
Fajriyah, N., Zaenuri, R. Z., & Lubis, R. F. (2025). Pengaruh penggunaan platform digital Netflix terhadap minat menonton film Indonesia. Jurnal Ilmiah Ilmu Komunikasi, 29(2). https://doi.org/10.37817/ikon.v29i2.4742
Faltesek, D., & others. (2023). TikTok as television: Navigating algorithmic entertainment in the platform era. Social Media + Society, 9(3). https://doi.org/10.1177/20563051231194576 DOI: https://doi.org/10.1177/20563051231194576
Fatimah, I. S., Suhud, U., & Wibowo, A. (2025). The influence of TikTok content on high school students’ consumption behavior. ISC-BEAM Journal, 3(1), 1688–1703. https://doi.org/10.21009/ISC-BEAM.013.130 DOI: https://doi.org/10.21009/ISC-BEAM.013.130
Fitrianto, M. N. (2025). Analisis pengaruh algoritma rekomendasi TikTok terhadap perilaku konsumsi konten. Jurnal Publikasi Teknik Informatika, 4(2), 68–75. https://doi.org/10.55606/jupti.v4i2.4225 DOI: https://doi.org/10.55606/jupti.v4i2.4225
George, D., & Mallery, P. (2003). SPSS for Windows Step by Step. Allyn & Bacon.
Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS. Badan Penerbit Universitas Diponegoro.
Hilyah, N, Hufad, A., & Aziz, F. (2024). Konten publikasi film: Impresi remaja terhadap film Indonesia. Jurnal Gunahumas, 7(1), 1–16. https://doi.org/10.17509/ghm.v7i1
Hilyah, Nuzilla, Hufad, A., Aziz, F., & Kunci, K. (2024). Konten Publikasi Film: Impresi Remaja terhadap Film Indonesia A B S T R A K I N F O A R T I K E L. Jurnal Gunahumas, 7(1), 1–16.
Jayanti, M., & others. (2025). Teori uses and gratifications terhadap kecenderungan kecanduan informasi dan hiburan di TikTok. Jurnal Ilmu Komunikasi Dan Sosial Politik, 3(1), 122–130. https://doi.org/10.62379/jiksp.v3i1.3130 DOI: https://doi.org/10.62379/jiksp.v3i1.3130
Kemp, S. (2025). Digital 2025: Indonesia. https://datareportal.com/reports/digital-2025-indonesia
Khaerunnisa, K., & Syarif, A. (2024). Analisis pengaruh penggunaan media sosial TikTok terhadap perilaku remaja. Jurnal Komunikasi Dan Organisasi, 6(1), 45–54. https://doi.org/10.26618/jko.v6i1.15877 DOI: https://doi.org/10.26618/jko.v6i1.15877
Khairunnisa, S., & Alfurqan, A. (2025). Pengaruh media sosial TikTok terhadap akhlak remaja. Koloni: Jurnal Multidisiplin Ilmu, 3(4), 37–48. https://doi.org/10.31004/koloni.v3i4.689 DOI: https://doi.org/10.31004/koloni.v3i4.689
Khan, M. L. (2017). Social media engagement: What motivates user participation and consumption on YouTube? Computers in Human Behavior, 66, 236–247. https://doi.org/10.1016/j.chb.2016.09.024 DOI: https://doi.org/10.1016/j.chb.2016.09.024
Khansa, S. D., & Putri, K. Y. S. (2022). Pengaruh media TikTok terhadap gaya hidup remaja. Ekspresi Dan Persepsi, 5(1), 133–141. https://doi.org/10.33822/jep.v5i1.3939 DOI: https://doi.org/10.33822/jep.v5i1.3939
Liu, C., Jiang, M., & Muhammad, Z. A. (2024). The impact of TikTok short video factors on tourists’ behavioral intention. PLOS ONE, 19(12). https://doi.org/10.1371/journal.pone.0315140 DOI: https://doi.org/10.1371/journal.pone.0315140
Liu, L., & Deng, W. (2025). How the need for cognition influences film viewing intentions. Frontiers in Communication, 10. https://doi.org/10.3389/fcomm.2025.1694887 DOI: https://doi.org/10.3389/fcomm.2025.1694887
Montag, C., Yang, H., & Elhai, J. D. (2021). On the psychology of TikTok use. Frontiers in Public Health, 9. https://doi.org/10.3389/fpubh.2021.641673 DOI: https://doi.org/10.3389/fpubh.2021.641673
Montgomery, S. L. (2025). Narrative transportation cues in direct-to-consumer advertisements. Frontiers in Communication, 10. https://doi.org/10.3389/fcomm.2025.1474051 DOI: https://doi.org/10.3389/fcomm.2025.1474051
Mula, I., Ristiani, A., & Lestari, N. P. (2025). Viralisasi bermakna: Etika dan efektivitas strategi FYP. Jurnal Inovasi Ekonomi Syariah Dan Akuntansi, 2(4), 72–78. https://doi.org/10.61132/jiesa.v2i4.1253
Ningsih, W. D., & others. (2025). Pengaruh media sosial terhadap perilaku konsumtif Generasi Z. Jejak Digital: Jurnal Ilmiah Multidisiplin, 1(4). https://doi.org/10.63822/8ymy5g51 DOI: https://doi.org/10.64924/aj8jh180
Nunnally, J. C. (1978). Psychometric Theory. McGraw-Hill.
Nurhasanah, A., & Zakiah, K. (2025). Pengaruh penggunaan TikTok terhadap pemenuhan kebutuhan informasi followers. Jurnal Riset Jurnalistik Dan Media Digital, 3(2). https://doi.org/10.29313/jrjmd.v3i2.2700 DOI: https://doi.org/10.29313/jrjmd.v3i2.2700
Omar, B., & Dequan, W. (2020). Watch, share or create: The influence of personality traits and user motivation on TikTok usage. International Journal of Interactive Mobile Technologies, 14(4), 121–137. https://doi.org/10.3991/ijim.v14i04.12429 DOI: https://doi.org/10.3991/ijim.v14i04.12429
Padilah, P. N., Abidin, Z., & Rifai, M. (2023). Pengaruh penggunaan media sosial TikTok terhadap perilaku remaja usia 12–15 tahun. Jurnal Pendidikan Tambusai, 7(3), 28847–28855. https://doi.org/10.31004/jptam.v7i3.11594
Putri, A. A., & Apriadi, D. (2025). Pengaruh konten viral terhadap FOMO Generasi Z dan konsumsi fashion di TikTok. Jurnal Publikasi Ekonomi Dan Akuntansi, 5(1). https://doi.org/10.51903/jupea.v5i1.4566 DOI: https://doi.org/10.51903/jupea.v5i1.4566
Romadhona, A. I. P. S., & others. (2025). Pengaruh social media marketing TikTok terhadap perilaku konsumtif Gen Z. Jurnal Minfo Polgan, 14(2). https://doi.org/10.33395/jmp.v14i2.15255 DOI: https://doi.org/10.33395/jmp.v14i2.15255
Rudiansyah, R., & Ula, D. M. (2023). Perilaku Generasi Z terhadap media sosial TikTok. Triwikrama: Jurnal Ilmu Sosial, 2(7). https://doi.org/10.6578/triwikrama.v2i7.1201
Rusman, A. A., Adistri, N., & Irwansyah. (2025). Penggunaan dan kepuasan terhadap video pendek melalui TikTok: Systematic literature review. Jurnal Lensa Mutiara Komunikasi, 8(2). https://doi.org/10.51544/jlmk.v8i2.5540 DOI: https://doi.org/10.51544/jlmk.v8i2.5540
Sahabuddin, R., & others. (2025). Analisis faktor yang mempengaruhi minat menonton film. Jurnal Rumpun Manajemen Dan Ekonomi, 2(3). https://doi.org/10.61722/jrme.v2i3.4481
Sahabuddin, R., Puspita, A., Wahyuni, A., Putri, A., Safwan Atilah Saiful, M., P Pettarani, J. A., Rappocini, K., Makassar, K., & Selatan, S. (2025). Analisis Faktor yang Mempengaruhi Minat Menonton Film berdasarkan Persepsi Genre, Popularitas Aktor, dan Ulasan Online di Media Sosial menggunakan Structural Equation Modeling (SEM). Jurnal Rumpun Manajemen Dan Ekonomi, 2(3), 207–218.
Setiawan, I. H., & Suhaji. (2025). Pengaruh genre film, popularitas aktor, dan review media sosial terhadap keputusan menonton film. Reslaj: Religion Education Social Laa Roiba Journal, 7(9). https://doi.org/10.47467/reslaj.v7i9.9265 DOI: https://doi.org/10.47467/reslaj.v7i9.9265
Shill, Prashanta Kumar, & Dey, B. (2023). Social Media Influences the Promotion of Movies to Young Audiences in Bangladesh. 5(January), 30–36.
Shill, P K, & Dey, B. (2023). Social media influences the promotion of movies to young audiences in Bangladesh. EBAUB Journal, 5(1), 30–36.
Sugiyono. (2021). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Victory. (2025). Data Pengguna TikTok Indonesia 2025 We Are Social. https://2025.co.id/data-pengguna-tiktok-di-indonesia-2025-we-are-social
Virós-Martín, C., Montaña-Blasco, M., & Jiménez-Morales, M. (2024). Can’t stop scrolling! Adolescents’ patterns of TikTok use and digital well-being self-perception. Humanities and Social Sciences Communications, 11(1). https://doi.org/10.1057/s41599-024-03984-5 DOI: https://doi.org/10.1057/s41599-024-03984-5
Yeremia, M, Dharta, F. Y., & Ramdhani, M. (2024). Pengaruh konten Instagram terhadap minat menonton film. Jurnal Ilmu Komunikasi Dan Media Sosial, 4(2), 541–546. https://doi.org/10.47233/jkomdis.v4i2.1853
Yeremia, Michael, Dharta, F. Y., & Ramdhani, M. (2024). Pengaruh Konten Instagram terhadap Minat Menonton : Studi Kasus Film ’ Mencuri Raden Saleh ’ Jurnal Ilmu Komunikasi Dan Media Sosial ( JKOMDIS ). 4(2), 541–546. DOI: https://doi.org/10.47233/jkomdis.v4i2.1853
Zhang, X., Wu, Y., & Liu, S. (2022). Exploring short-video platforms’ influence on users’ viewing intention: Evidence from TikTok. Sustainability, 14(18). https://doi.org/10.3390/su141811536 DOI: https://doi.org/10.3390/su142315802
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Communica : Journal of Communication
This work is licensed under a Creative Commons Attribution 4.0 International License.
