The Influence of Price and Product Quality on Purchasing Decisions (Case Study of Eld Store Online Business)

Abstract

The purpose of this study was to find out and analyze the effect price and product quality on purchasing decisions. The study used a quanttative method ith a population of 19,400 samples before then 100 samples were obtained. The research results showed that on the atitude variable, the tcount value 9495 > the table value 1.984, then the attitude variable is declared to have a positive effect. So it can be concluded that the hypothesis that price affects purchasing decisions is accepted. The count value 6 270 > the table value 1.984, therefore, based on he calculation results, & can be concluded that the hypothesis that product quality affects purchasing decisions is acoepted. Simutaneous test (F-test) that was carried out resulted in Fcount of 44,709 which means that the independent variable has a signifcant relationship to the dependent variable, with a signicance value of o.000. So, the hypothesis that the price and product qualty atfect purchasing decisions is accepted. There is a signficant effect of the price and product quality variables on purchasing decisions by 48% on the other hand, 52% of purchasing decisions are influenced by other factors.