Inclusive Strategies for Global Communication: A Narrative Review on Business Interculturalism
Keywords:
Cross-Cultural Communication, International Business, Cultural Intelligence, Communication Strategy, Digital Communication, Global Leadership, Intercultural TrainingAbstract
Effective cross-cultural communication is essential for success in today’s international business environment. This narrative review explores the key challenges and strategic responses to intercultural communication in global business settings. The study employed a comprehensive literature search using Scopus, Web of Science, and Google Scholar, focusing on keywords such as "cross-cultural communication," "international business," and "cultural intelligence." The literature selection adhered to inclusion criteria prioritizing empirical studies, systematic reviews, and case analyses published in English. The results reveal that language differences, cultural norms, nonverbal misinterpretation, stereotyping, and ethical discrepancies pose significant communication barriers. These are intensified by systemic issues such as organizational inflexibility and technological disparities. Conversely, strategies such as cultural intelligence training, inclusive leadership, and digital adaptation prove effective in mitigating these barriers. Digital platforms serve as both enablers and disruptors of intercultural communication, depending on how they are employed. Moreover, the review emphasizes the critical role of organizational policy in shaping communication outcomes. The study suggests that holistic and adaptive strategies, including structured feedback systems, mentoring programs, and cross-sector collaboration, are vital for sustainable global communication. Future research should explore the integration of digital tools and localized cultural practices in diverse business contexts. These insights contribute to the development of inclusive and effective communication frameworks in international business operations.
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