Widayat, Tri Agung, and Andi Batari Toja. “Strategic Enablers of ROI in Data Driven Marketing: The Role of Leadership, Culture, and BI Maturity”. Novatio : Journal of Management Technology and Innovation , vol. 3, no. 1, Jan. 2025, pp. 43-52, doi:10.61978/novatio.v3i1.858.