YUDA, Fardan Zeda Achmadi; WIBOWO, Untung Lestari Nur. Strategic Valuation of Generative AI in Retail: A Real Options Approach to Managing Innovation Uncertainty. Novatio : Journal of Management Technology and Innovation , [S. l.], v. 3, n. 2, p. 107–119, 2025. DOI: 10.61978/novatio.v3i2.861. Disponível em: https://journal.idscipub.com/index.php/novatio/article/view/861. Acesso em: 7 nov. 2025.