WIDAYAT, Tri Agung; TOJA, Andi Batari. Strategic Enablers of ROI in Data Driven Marketing: The Role of Leadership, Culture, and BI Maturity. Novatio : Journal of Management Technology and Innovation , [S. l.], v. 3, n. 1, p. 43–52, 2025. DOI: 10.61978/novatio.v3i1.858. Disponível em: https://journal.idscipub.com/index.php/novatio/article/view/858. Acesso em: 7 nov. 2025.