JAKFAR. Strategic Alignment of Value Co Creation Models: A Comparative Analysis of Servitized Manufacturing and Pure Service Firms. Novatio : Journal of Management Technology and Innovation , [S. l.], v. 2, n. 1, p. 55–67, 2024. DOI: 10.61978/novatio.v2i1.846. Disponível em: https://journal.idscipub.com/index.php/novatio/article/view/846. Acesso em: 7 nov. 2025.