LESTARI, Anggia Ayu; YULIVIONA, Reni; ZULFIKRI, Agung. Machine Learning Applications in Marketing Innovation: A Narrative Review of Global Trends and Challenges. Novatio : Journal of Management Technology and Innovation , [S. l.], v. 3, n. 3, p. 131–143, 2025. DOI: 10.61978/novatio.v3i3.1026. Disponível em: https://journal.idscipub.com/index.php/novatio/article/view/1026. Acesso em: 7 nov. 2025.