Widayat, T.A. and Toja, A.B. 2025. Strategic Enablers of ROI in Data Driven Marketing: The Role of Leadership, Culture, and BI Maturity. Novatio : Journal of Management Technology and Innovation . 3, 1 (Jan. 2025), 43–52. DOI:https://doi.org/10.61978/novatio.v3i1.858.