MARTHALIA, Lia. Personalized Causal Targeting in E-commerce: An Uplift Modeling Approach for Campaign Optimization. Digitus : Journal of Computer Science Applications, [S. l.], v. 2, n. 1, p. 43–53, 2024. DOI: 10.61978/digitus.v2i1.1090. Disponível em: https://journal.idscipub.com/index.php/digitus/article/view/1090. Acesso em: 10 nov. 2025.