HANIFAH, Anisah Mutiara Zahra; MARTHALIA, Lia; SAPRI. Engagement at Scale: Experimental Evidence on Interactivity and Purchase Behavior in Indonesia’s Live Commerce Ecosystem. Data : Journal of Information Systems and Management, [S. l.], v. 2, n. 2, p. 105–114, 2024. DOI: 10.61978/data.v2i2.918. Disponível em: https://journal.idscipub.com/index.php/data/article/view/918. Acesso em: 7 nov. 2025.