SAIPUL. Cross-Cultural Advertising in Southeast Asia: Market Trends, Digital Engagement, and Cultural Adaptation. Communica : Journal of Communication, [S. l.], v. 2, n. 2, p. 117–132, 2024. DOI: 10.61978/communica.v2i2.774. Disponível em: https://journal.idscipub.com/index.php/communica/article/view/774. Acesso em: 6 nov. 2025.