MUHAMMAD UMAR FARUQ. Perceived Quality on Purchase Intention of New Brand: How Do Customers Use Brand Recognition and Brand Familiarity?. Commercium : Journal of Business and Management, [S. l.], v. 2, n. 2, p. 139–155, 2024. DOI: 10.61978/commercium.v2i2.239. Disponível em: https://journal.idscipub.com/index.php/commercium/article/view/239. Acesso em: 7 nov. 2025.