PRASETIA, Arus Reka; HURRIYATI, Ratih; DIRGANTARI, Puspo Dewi. The Effect of Live-Stream E-Branding on Impulse Buying Behavior with Parasocial Interaction as a Mediating Variable on Shopee Live. Commercium : Journal of Business and Management, [S. l.], v. 4, n. 1, p. 41–60, 2025. DOI: 10.61978/commercium.v4i1.1176. Disponível em: https://journal.idscipub.com/index.php/commercium/article/view/1176. Acesso em: 22 dec. 2025.