Instagram Social Media Management as a Digital Marketing Strategy to Increase the Number of Guest Visits at Sunday Brunch Events
Keywords:
Digital marketing, Social Media, Hotel, number of guest visitsAbstract
Digital marketing analysis at Alhazen Academy to improve consumer image and interest in the "National Coding Competition". Novotel Hotels Cikini Central Jakarta is one of the hotels that utilize digital-based marketing through social media accounts that have interesting offers about hotel information such as events and promotion in Food Exchange Restaurant, as a solution for can increase the number of guest visits. Hotel Novotel Cikini able to work under pressure to achieve target hotel. The promotion of Food and Beverage conducted by the Hotel Novotel Cikini became one of the strategies to attract visitors.One of the promotions carried out by Novotel Cikini Hotel Central Jakarta it's Sunday Brunch. With the rising number of guest visits in Restaurant Hotel Novotel Cikini is one of the results of utilization of digital marketing and social media management as well asmarketing tool performed by Novotel Cikini Hotel. That method used in this study is descriptive qualitative. Importance an achievement and know the competitors is needed in business management that utilizes social media as digital marketing is one of the important things to be able to know how large impact formed from the management of social media in marketing system done. The results showed that Novotel Cikini Hotel social media team must be active in developing and manage social media Hotel Novotel Cikini Jakarta Pusat.
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